Thanks to Branchfood for interviewing me on the launch of Kinsho!
Q: Tell us a bit about Kinsho.
I started Kensho Kitchen a few years ago because I love cooking and food, and I saw an opportunity to bring fun products to market. I learned to sell on Amazon and work with factories to start a private label based on inspiration I gleaned while eating and cooking.
I’m about to relaunch and scale as Kinsho. I’m taking everything I learned from Kensho Kitchen and being more intentional with the brand, messaging, and content.
Kensho is a Japanese word that refers to the initial moment of enlightenment. Before full enlightenment, you only have glimpses of it. One day, I was using a mandolin slicer and it calmed me down and connected me with my food. If we slow down, pay attention to our senses and environment, we can make better health and food decisions. I try to help people apply the idea of kensho to food…. Read more here!