“You sure look focused,” commented the guy in the seat next to me.
My client was on stage at SXSW in a standing-room only session (with a long queue outside the door) sharing the case study of his brand’s campaign using my company’s mobile technology. I was making the real-time social posts and replies. One wrong tap and I’d have to start the carefully crafted tweet all over. So yes, I was paying close attention.
“Did you catch those ROI metrics the speaker just shared on stage?” he continued.
I took a breath before answering and in the space of that inhale, a tweet came through: “Awesome case study. Can we meet to discuss?” With those two connections grew the largest revenue streams of the year.
In fast-growth situations marketers need to wear a lot of hats. I may be setting the high-level strategy, taking care of clients or speaking at industry events, as well as contributing to revenue growth, thought leadership content and yankee swaps. It’s critical to be a clear-sighted thinker, collaborative partner and prioritized leader.
Are you a company on a mission to transform your industry and make lives better?
I offer consulting and fractional marketing leadership to fast-moving, mission-driven companies. I work with early-stage game-changers, as well as established brands focused on innovation.
Brands I’ve worked with include AT&T, Coors, Dunkin’ Donuts, General Motors, Integrative Nutrition, Kimberly Clark, PayPal, Tiffany & Co, and YP. I’ve also worked with over 20 early-stage start ups across food, mobile ad tech and big data, and AI/bots.
My experience leading critical activities and high-performing teams for these companies through IPO and corporate acquisitions gives me the wisdom to create successful outcomes for your venture. Areas of expertise include:
- Go-to-market strategy and planning
- Strategic positioning and messaging
- Communication strategy
- Cross channel marketing platform development
- Research and insight generation
I would love to support your next great endeavor. Let’s connect!
image: Kellogg Global Hub, Northwestern University
Winning on Amazon
With the rise in food-related e-commerce I’ve been called in to educate and optimize selling on Amazon for a variety of brands. My experience launching and scaling my own kitchen product has taught me many best practices for thriving in Amazon’s competitive marketplace. Email me at firstname.lastname@example.org if this is an area of interest.