FOR IMMEDIATE RELEASE

A JOURNEY FROM TECH-TRIGGERED CHOKING TO MINDFUL THRIVING: MIND TO MOUTH WINS 2018 INDIEREADER AWARD FOR BEST FIRST BOOK

BOSTON, MA June 2, 2018 – Today the book MIND TO MOUTH by Boston author Heather Sears won the Best First Book: Non-Fiction category for the 2018 IndieReader Discovery Awards (IRDAs). Forbes has stated that mindfulness is the #1 food trend that will shape 2018 and Sears’ book captivates the reader as it blends evidence-based research with first-hand expertise and practical tips on how consumers can benefit.

Robin Cutler, Director of IngramSpark, announced the winners of the 2018 IRDA awards at Book Expo America (BEA)/Book Con, a major trade show in New York City. Judges for the awards included notable publishers, agents, publicists and bloggers. MIND TO MOUTH received was the following verdict by IndieReader’s reviewers:

While there are many books these days on the topics of mindfulness and meditation, few seem to concentrate on particular aspects of life that might benefit from these concepts. MIND TO MOUTH does this by peering through the microscope at one of the more overlooked areas of our lives: mealtime. While we may hyper-focus on what we eat, there is less time devoted the how and why. Sears’ book does this superbly, giving readers a fresh perspective on the areas of purposeful action and careful reflection.

This is the third award won by MIND TO MOUTH. Sears’ book also won an Independent Publisher (IPPY) medal in the Self-Help category and first place in the New England Book Festival’s How To category. “Mindfulness helped me go from choking while triple-tasking during lunch to more connection with my food and myself. My intention is to help people understand how mindful moments throughout their consumption journey can transform food-related experiences. I’m thrilled Mind to Mouth has received these honors.”

IndieReader launched the IRDAs in order to help worthy indie authors get the attention of top indie professionals, with the goal of reaching more readers. Noted Amy Edelman, founder of IR, “The books that won the IRDAs this year are not just great indie books; they are great books, period. We hope that our efforts via the IRDAs insure that they receive attention from the people who matter most – potential readers.”

Heather Sears is an accomplished marketer, author of 3x award-winning book “Mind to Mouth: A Busy Chick’s Guide to Mindful Mealtime Moments” and founder of Kensho Kitchen. She lives in Boston with her husband and son where she advises food + tech companies and volunteers teaching mindfulness. http://www.heather-sears.com

# # #